Ilumra medspa team in matching scrubs — a real team, showing up together
Services · 08

Fractional Marketing

A senior marketing team. Without the W-2.

Based in Raleigh, NC · Serving businesses nationwide

A senior marketing team on retainer. Strategy, oversight, execution — the whole function. For businesses that need marketing leadership but are not ready to hire a CMO.

We plug in like we work there. Weekly rhythm, Slack access, real ownership. Just without the payroll, benefits, or paid time off.

Based in Raleigh, NC and serving founders and operators across the country. This is for people who know marketing matters and want it done right — but do not have (or do not want) a full in-house team yet.

What's Included
  • Weekly leadership calls
  • Marketing strategy + roadmap
  • Vendor + freelancer management
  • Campaign planning + execution
  • Performance review + iteration
  • Direct Slack access with the team

Ready to talk about your fractional marketing project?

Our Approach

How we work.

01

Immersion

First 30 days: we learn your business inside out. Sales calls, team interviews, customer conversations, historical data.

02

Roadmap + priorities

A real 90-day plan. What we're doing, why, and what "good" looks like.

03

Execute weekly

Weekly cadence, Slack access, real ownership. Campaigns, content, vendor management — we run the function.

04

Iterate monthly

Monthly review, quarterly re-planning. Marketing is a living function. We treat it that way.

How We Engage

A-la-carte, or as part of a custom package.

Every service we offer is available on its own or bundled with any of the others. We build the engagement around your business — your goals, your budget, your reality. No cookie-cutter tiers. No hidden add-ons. No minimum contract length.

Option 01

A-la-carte.

Bring us in for just this one service. We plug in, do it well, and get out of your way. No pressure to expand the scope, no upsell.

Option 02

Custom package.

Combine this with any of our other services. We build the engagement around what your business actually needs — nothing forced, nothing padded.

Founder-led

Katie and Tyson are involved in every engagement. No handoff to junior team members after the sale.

Direct access

Slack, phone, whenever. No account managers, no gatekeeping, no “let me get back to you.”

Bespoke by default

We build around your business, not our template. Every engagement is different because every business is different.

Let's talk.

Whether you know exactly what you need or you're just kicking tires — we're happy to have the conversation.